The New Normal is a phrase that has gained widespread usage during the global financial crisis. It is generally a way of saying that things will not go back to the way they were, so you should get used to the way things are now. For example people say things like before the financial crisis unemployment was 6%, and now it is 9%. You shouldn't expect it to be 6% anymore because 9% is the New Normal.

Invoking the New Normal is a way to force acceptance of times that have generally changed for the worse. It is rarely used to generate acceptance for good things, cos obviously people don't have to be told to get used to good things.

I think I had read an article about the New Normal recently, because when I read a post by a relatively new blogger called miafarradaily about how she met a guy and lost him, when she did not stay to "fight for his ****" I immediately thought that this was the New Normal albeit an extreme example (read the post to know why it's extreme)

The new normal isn't the fact that ladies compete for gents. After all ladies have always competed even if only in non subtle way. The new normal is the fact that ladies have to deal with the fact that they are generally going to be one of the many options that a gent is considering at any given time. In the old days, gents toasting more than one lady was frowned upon, now it is expected and barely commented on. It goes without saying that this description is focused on the pre-any form of commitment phase.

I suppose it's only fair that the new normal for ladies has been standard for gents for yonks in a whole equality of the sexes steez? I think ladies have adjusted rather well to the new normal, if only because they have believed that it was going on anyway before it became accepted.

So what say you? How do you ladies feel about the new normal?